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Groundwork UK Growing Together Local Heroes campaign

Celebrities back national campaign to support community farms and gardens

Posted on 23 November 2016

A campaign launches today (Wednesday 23 November) inspiring people across the UK to become ‘Local Heroes’ by taking  action to support community growing groups in their neighbourhoods, many of which face a struggle to make ends meet.


Professional gardener and BBC broadcaster Christine Walkden is kicking off the campaign with a new video encouraging people to step up and become ‘Local Heroes’ by getting involved with their community farms and gardens as visitors, customers, volunteers or business partners. Together with Katie Rushworth, presenter on ITV’s Love Your Garden, and TV chef Mark Greenaway, they are calling on people to take simple actions to help protect the financial future of their local growing groups - from regularly buying fruit and vegetables or attending events and workshops, to donating time, skills or becoming a sponsor.

It is estimated there are more than 2,500 community growing groups in the UK helping to make their neighbourhood a better, healthier, friendlier place. These include city farms, community gardens, community orchards and therapeutic gardens together with many other sites cultivated by local residents. Most rely on volunteers and need more help to thrive, particularly as less local authority grant funding is now available. According to a recent survey*, nearly half of the community growing groups questioned regularly operated at a loss and the majority felt the success of their project relied on grant funding.

Christine Walkden said: "As a youngster my local heroes were the old chaps on the allotment site who came over to me regularly and said “No, you don’t do it like that, you do it like this…”. Without them, I would probably never have enjoyed the life I have of growing crops. That was when I first realized the enormous rewards of taking action and helping each other. So become a Local Hero – you’ll never know how much you can give and how good it will make you feel until you do."

The campaign is part of Growing Together, a partnership initiative between the Federation of City Farms and Community Gardens, Groundwork UK, Incredible Edible Network, Permaculture Association, Development Trusts Association (Scotland), Wales Cooperative Centre and Cooperative Alternatives (Northern Ireland). 

Charlie Powell, chair of the Growing Together partnership, said: "Growing groups do fantastic work in helping to build closer, healthier and more active communities, but many of them struggle with a lack of money or skills, especially in today’s tough fund grant-funding climate. Heroes are all about taking action and we want to encourage people to become a Local Hero by taking one simple action that will support their local community growing initiatives. Our aim is to get 100,000 people more actively involved."

Mark Greenaway, owner of Edinburgh’s award-winning Restaurant Mark Greenaway, said: "I think it's incredibly important to support local growing groups and farms. As a chef I always want fresh seasonal ingredients, and local produce by its very nature is seasonal and great for the community. It gives people a real sense of responsibility and pride when something grown locally graces their table. All it takes to support your local group is something as simple as buying a veg box from a local allotment or farm."

The campaign will also encourage businesses to get involved by forging partnerships with local community growers through sponsorship, donations of equipment or skills and landowners can play their part too by turning over neglected land to a community group for cultivation.

Katie Rushworth said: “Living in a small Yorkshire village I see the vital role on a first hand basis that local businesses play in supporting local growing communities. We are lucky to have a community garden near where I live and every year our community gets together to transform the local flower beds, containers and hanging baskets. This can only happen because of the help of local business funding and volunteers dedicating their time to give something back to the place in which they live. This whole process fosters a greater sense of community and sense of pride in where you live.”

The Local Heroes campaign is part of Growing Together, a Big Lottery-funded project led by the Federation of City Farms and Community Gardens (FCFCG), which is leading the year-long national campaign as part of its work to help bring financial sustainability to the UK’s network of community growing groups. Membership of the FCFCG is now free for all such groups.

Charlie Powell added: "We want this campaign to inspire a nation full of Local Heroes who want to support the fantastic work these groups do. It doesn’t take much to get involved but your actions will help create massive benefits to local communities now and in the future.”

To find out more about how to become a Local Hero, contact your local growing group, email localheroes@farmgarden.org.uk or visit https://www.growingtogether.community/ 


Notes to editors

  • The video featuring Christine Walkden is free for media use and is available for download here: https://vimeo.com/189818461/fe78e4a6fa
  • Case studies showcasing the innovative ways community growing groups are already generating income thanks to existing Local Heroes are available for media use.
  • *The survey was conducted by Growing Together in 2015 and involved 428 community growing groups including community-run gardens, farms, orchards and allotments.
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