Birmingham City Council, Hubbub and Groundwork West Midlands, have launched a new and innovative anti-litter campaign in the streets of central Birmingham.
The voting ashtray nudges smokers to vote with their cigarette butts on questions which can be tailored locally or to topical events. Initially Ballot Bins will be asking smokers, ‘Can England win the Euros?’.
#CleanerBrum will be testing a range of creative innovations to tackle littering. Keep an eye out around New Street and Broad Street for the famous Ballot Bin, the My Street is Your Street poster gallery and much more to come.
Trewin Restorick, Hubbub’s Founder and CEO, said: “This initiative will test innovative ways to prevent litter, trying these new interventions for the first time in Birmingham. We will introduce best practice from around the world and we’re delighted to have brought together this unique collaboration of organisations to tackle this important issue.”
Read the full story on the Groundwork West Midlands website.