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12 Feb 2010
The findings of survey commissioned by Groundwork found
nearly half of people would install energy saving devices if
Nearly half of people (48%) would be more likely to install
energy saving devices in their homes if they were offered some
help, a new survey commissioned by environmental charity Groundwork
The Ipsos MORI survey, which asked 1,009 people in Great Britain
about energy efficiency in their homes, found that 23% of people
who did not have loft insulation would be more likely to invest in
it if they received a home visit from an energy advisor. A
local advisor could offer guidance, help on accessing grants and
support finding reliable organisations to carry out the work.
The survey also found that people without draught proofing of doors
or windows would be more likely to have it installed if they
received help either from a home visit from a local advisor (20%)
or a friend to help them do it themselves (30%).
Tony Hawkhead, Chief Executive of Groundwork,
which has been working with communities for more than twenty years,
said, “These statistics indicate that people really want to do
their bit and reduce their carbon footprint, but just need some
help to take action.
“What we need is a network of experienced advisors, skilled in
providing support to communities, to help them navigate the red
tape and paperwork. People want to save money and reduce
their carbon – let’s make it as easy as possible for them to do
so. And in this cold spell, saving heat - and money – is more
important than ever. “
recommendation is key to deciding who to use if work is needed.
Nearly a third (31%) of those without cavity wall insulation said
they would prefer to use a company recommended by a friend or
relative if they were to have the work done, and 27% of those
without loft insulation said the same.
A contractor provided by an energy company was less favoured, with
just 13% of those without cavity wall insulation and 8% without
loft insulation preferring this option.
Tony Hawkhead commented, “People want someone they can trust to
work in their homes. Despite the fact energy companies offer
subsidies, they are still not a popular choice, perhaps because
they are perceived
as having a vested interest in customer’s energy use.
“Groundwork has been helping vulnerable people reduce their bills
and get more heat for their money for several years now.
People appreciate a familiar face and someone who can explain their
options and help them organise the work.”
For further information click here or contact: Garry Campbell, Media
& PR Officer, 0121 237 5811/07703 535841.
Notes to Editors