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I see the LibDems have today announced plans to identify £3.1 bn of public spending that can be used to create jobs and protect the environment - with one of the measures proposed being an ‘Eco-cashback scheme’ to give people £400 towards energy efficient home improvements and small energy generation projects.
This would certainly be a step in the right direction, but one thing conspicuous by its absence from the announcement is any specific mention of how householders will be encouraged to take up these measures. Our Ipsos-Mori commissioned research has shown us they would prefer independent advisers to set out their options and help them implement them as opposed to organisations who might have a vested interest. Let’s not have another shiny new scheme gather dust on the shelf because we haven’t thought how to let as many people as possible know it’s there, and then get them to sign up to doing it.
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