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Britvic and Groundwork Transform Your Patch programme Emma Willis and community group

Transform Your Patch

Transform Your Patch, a high profile, award-winning consumer campaign led by Britvic and Pepsico in partnership with Groundwork, helped to transform outdoor spaces across the UK.

More than 170 skate parks, football pitches, parks and play areas benefited from the award-winning programme.

A combination of celebrity endorsements, online voting and point-of-sale promotions ensured a massive reach for the programme.

Groundwork identified sites across all four home nations that would benefit from Transform Your Patch support and the public were invited to nominate their favourite projects for extra funding.

Celebrity support for each category of project helped to raise the profile of the campaign and ensure major media interest.

Amanda Thomson, Marketing Director PepsiCo UK, said:

“Transform Your Patch had the power to make a real difference to communities throughout the country. By working with Groundwork to transform outdoor spaces, we created more opportunities for people to get outside and enjoy themselves, be it to meet friends for a picnic or kick a football around.”