Groundwork is among a number of businesses and charities coming together in London today to launch The Big Energy Vision, a new long-term campaign to empower UK households to take control of rising energy bills.
The growing partnership committing to The Big Energy Vision includes Kingfisher, John Lewis, Home Retail Group, National Trust, Citizens Advice, Calor, uSwitch, Energy Saving Trust, TrustMark, Energy UK, UK Green Building Council, Global Action Plan and Willmott Dixon. It is being coordinated by not-for-profit organisations Forum for the Future and Behaviour Change.
The initiative is being launched during Big Energy Saving Week following new research showing that energy bills are the top financial concern for households but that two thirds of people feel that there’s very little or nothing they can do about them. It aims to counter the frustration, confusion and distrust that currently dominates by highlighting positive, practical actions people can take. From smart meters and digital technology, to installing insulation and buying efficient appliances, from washing at 30°C to switching tariffs, the partnership will present a coherent picture of the ways in which households can ‘use less, waste less and pay less’.
Groundwork Chief Executive, Graham Duxbury, said: “For the 6.5 million people in the UK currently suffering from fuel poverty, where they can’t afford to keep their homes adequately heated, winter can be a very difficult time indeed. It’s essential that we all use clear language that empowers them to take action, rather than having to contend a confusing plethora of messages when already faced with the stark choice of whether to heat their homes or buy food to eat.
“Groundwork is committed to helping the most vulnerable in society to take control and will be doing this by using the energy control message as part of our Green Doctor service, which provides tailored advice to over 30,500 homes each year on ways they can keep warm, stay well and save money on their fuel bills during the winter months.”
From today, the organisations in the partnership will be working together to communicate clear, simple and consistent messaging about the things people can do to control their bills and helping their customers, supporters and staff take action. Sitting behind this effort is a comprehensive set of ‘energy control’ tools and messages created by the group.
Organisations will now start to seed the positive narrative across a broad range of channels including websites, guides, social media, marketing materials, advertising, helplines and other customer communications.
David Hall, Executive Director of Behaviour Change said: “We know that changing consumer behaviour takes time but our partners are taking a long term view. Our aim is to reach every home in the UK with empowering and positive messages, establishing energy control as the logical response to rising bills.”
The campaign will be updating on progress in Spring 2015 and the partners behind the Big Energy Vision are keen for more organisations to join. If you’d like to be involved, get in touch on twitter using #energycontrol and #UseLessWasteLessPayLess, via the Energy Control website www.energycontrol.co.uk or by emailing A.Hay@forumforthefuture.org.
For further information please visit: http://www.energycontrol.co.uk/