Sadaf is a digital anthropologist, UX and communications specialist with experience in international development, the charity sector and start-ups. Her work includes managing communications for programmes tackling loneliness, mental health and social mobility, leading user research for the development of digital products and services, and the creation and implementation of end-to-end behavioural change strategies.

Sadaf has a BA in History from the School of Oriental and African Studies, and an MSc in Social Anthropology from the Institute of Social and Cultural Anthropology (ISCA) at the University of Oxford.