Groundwork and Cadbury got the UK playing games as we took the spirit of London 2012 into communities across the country.
The programme provided:
To mark its role as Official Treat Provider for the London 2012 Olympics and Paralympics, Cadbury launched a major campaign, Spots v Stripes, to inspire people to re-awaken the benefits and enjoyment of game-playing.
Communities were invited to divide into two teams, Spots and Stripes, and take part in fun games, with the points scored recorded on the Spots v Stripes website.
The programme supported:
Groundwork staff and volunteers organised community games and events for people of all ages, backgrounds and abilities. Olympic and Paralympic athletes attended events to inspire the public to embrace the Olympic spirit.
I definitely wouldn’t have got my current part-time job if I hadn’t had the experience I’ve gained through Spots v Stripes. - Volunteer
The results were:
During the campaign, managed by Groundwork:
• 2,764 events took place
• 180,296 people were actively involved in playing games
• 4,595 volunteers were recruited
Through the volunteering opportunities offered through the programme, Spots v Stripes built the confidence and skills of individuals and in turn, enhanced their skills as volunteers and in some cases, increased their employability prospects.
Over two years, the programme generated an estimated £13,236,337 of social value. For every £1 invested in the Cadbury Spots v Stripes Community Programme an estimated social value of £3.39 was created.
Even after the programme finished, half of the volunteer games organisers said they were more likely to continue volunteering in their communities.
Sonia Chhatwal, Community Manager for Cadbury London 2012 said:
Our partnership with Groundwork helped us create an innovative community programme with significant impact and allowed us to take the spirit of the London 2012 Olympic and Paralympic Games to people of all ages, abilities and backgrounds.