Groundwork will work alongside Rowntree’s ice lollies this summer to help people who are isolated or marginalised to get involved in community initiatives through the ‘Free the Fund’ programme.

The initiative has been designed to help people come together and take part in activities that improve their wellbeing or quality of life. 

Funding is available to apply for to fund exciting community initiatives, including dance, music, gardening and sports and fitness projects. Grants of up to £10,000 are available, with the full criteria available here:

We know from experience how important it is to provide opportunities for people living in difficult circumstances to connect with each other and work together on projects that bring benefits to them and their wider community. Sometimes the simplest communal activities – gardening, sport, arts or culture – can have a transformative impact, helping people build new relationships, learn new skills and improve their outlook on life. We’re delighted to be working with Froneri to bring these benefits to more people and places.

Graham Duxbury, Groundwork’s UK Chief Executive

There are many people within our communities who are struggling with issues like isolation, loneliness or financial hardship. Free the Fund is a campaign to help these people, by empowering communities to create opportunities for social engagement, and find small moments of fun that can make a huge difference to a person’s life. We are excited to launch Free the Fund in collaboration with an established and proactive charity partner in Groundwork.

Henry Craven, UK Marketing Lead, Rowntree’s

Notes to Editors

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About Groundwork

Groundwork is a federation of charities with a collective mission to take practical action to create a fair and green future in which people, places, and nature thrive. We support communities and businesses to build capacity and resilience in order to tackle hardship, achieve a just transition to net-zero and help nature recover in a way that reduces inequality and leads to healthier, happier lives for all:

About Froneri

Froneri’s vision is to Build the World’s Best Ice Cream Company. Froneri has the passion of a start-up, with over 100 years of ice cream expertise and has developed a truly unique business model based on a culture of excellence, with a passion for ice cream.

Created in 2016 as a joint venture, Froneri is the second largest manufacturer of ice cream worldwide, present in over 23 countries and over 15,000 employees worldwide.

Rowntree’s is used under license by Froneri International Ltd. Nestlé ® Registered Trade Mark of Société des Produits Nestlé S.A., Vevey, Switzerland.

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