This summer, we opened the doors of the sustainable department store, The Good Store, on South Molton Street next to Bond Street Station. Spanning buildings at 23-25 & 27 South Molton Street, a few steps from London’s main retail high streets, The Good Store is exploring what sustainability means on the high street. Groundwork London, The Good Store’s parent charity, has joined forces with many established brands, charities, social enterprises, and start-ups to reimagine the department store.

The collections include furniture from Jay Blades MBE’s Jay&Co, bags made from broken bouncy castles from Wyatt and Jack, second-hand designer clothes from charity Traid, beauty products made from coffee grounds from Upcircle, and even more. From clothes and accessories to toys, tech, and furniture – the brands that have been carefully selected, offer people a wide range of choices, for any budget and shopping list.

The Good Store is dedicated to giving products a platform to gain a new life to help us all make less impact on the earth and providing an insight into the possibilities of reuse offering fun, useful and thought-provoking collections. They will sit alongside familiar and new sustainable brands, and goods that are created by The Good Store’s parent charity, Groundwork London. 

New products made in a less impactful way can be discovered at The Good Store whether in terms of how they are manufactured, what they are made from, or how they provide alternatives to typically plastic items.

All profits made by The Good Store will be put back into local Groundwork projects to change places and lives for good. The unique and ever-evolving space has been brought together using sustainable materials and equipment borrowed, donated, repurposed, and recycled.

Jay Blades MBE, the co-founder of Jay&Co, one of the iconic brands available at The Good Store, expresses excitement for their products new space on South Molton Street:

“I am thrilled that furniture from Jay&Co was selected to be in the Good Store, a concept store approach that I am fully behind, and hope it becomes a beacon for other retailers”

Homethings Head of Commercial, Colm O’Leary, winner of ‘Start Up of the Year’ at The Grocer Gold Awards, said:

“Homethings is thrilled to be partnered with The Good Store on their first location. We’re all about using business as a force for good and with The Good Store’s extremely prominent location and amazing brand partners, the opportunity to showcase the best in sustainable consumption to a new and highly engaged audience is very exciting.”

Wyatt and Jack had this to say;

“It’s great to see a new way of sustainable shopping, brought to the customer in a convenient way under one roof! We’re very proud to be a part of it! “ 

Executive Director of Groundwork London, Lindy Kelly, can see a great opportunity for the charity with The Good Store:

“The Good Store is an exciting concept at the start of its journey with so much potential and promise for the future, and not just for Groundwork. Our expertise in environmental and community regeneration places us in a prime position to deliver The Good Store, to connect people with opportunities to shop more sustainability and find a wide range of options available to them as well. 

The Good Store is a great celebration for Groundwork to showcase our role in sustainable programme delivery and offer our own retail programmes. The Good Store provides a platform for innovative products and services to rethink the role of the high street, while benefiting the charitable projects we deliver across our communities.”